Have you purchased yours? Buy Your All-Access Pass now & get lifetime access!
Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also a segment that will pave the way for innovation and responsible tourism. Generation Z travellers are still discovering and solidifying their consumption preferences, and this presents a tremendous opportunity for the travel industry to get to know them now and gain a better vision of how tourism demand could evolve in the near future. During this session, we will be looking at some of the most distinguishing features of Gen Z travellers and try to understand how they can be used for the development of tourism products and services with the aim of attracting the attention of travellers from this segment.
Our All-Access Passes are a must if you want to get the most out of this event.
Check them outPlease note, you need to register as an attendee before you can access this freebie.