Scenario Planning for the Post-COVID-19 World

A talk by Woody Wade
Managing Director, Wade & Co. SA, Switzerland

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Woody Wade

-- Author of “Scenario Planning: A Field Guide to the Future”, published by Wiley, the largest business book publisher in the US. --MBA from Harvard Business School. -- Former Executive Board member of the World Economic Forum, the foundation organizing the annual gathering of world leaders in Davos, Switzerland. -- Former Director of Marketing at the Ecole hôtelière de Lausanne, the world’s no. 1 ranked school of hospitality management. -- Member of the Advisory Board for Rochester Institute of Technology’s master’s degree program in Future Foresight, delivered on their Dubai campus. -- Founder and publisher of "The Hotel Yearbook" from 2007 to 2019, an annual foresight publication for the global hotel industry. -- Author of “Hotel Yearbook 2036”, a special edition of “The Hotel Yearbook” taking a fictitious and sometimes whimsical look at the hotel industry 20 years in the future. -- Scenario planning experience in 30+ countries.

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