How to Use Influencer Marketing to Boost your Bookings and Build your Brand Now and For Years to Come

About this talk

Traditional ways of advertising are expensive and their effectiveness is hard to track. Influencer marketing offers a way to reach your target customers instantly in ways that generate both short and long-term trackable results. On top of that, it allows you to have marketing materials created for your own use by skilled experts. Unfortunately, this relatively new field is still a bit of a Wild West, and brands too often let themselves be persuaded by hollow numbers and false promises. This talk gives you a checklist for influencer marketing success and how to get more out of your collaborations.