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How to Use Influencer Marketing to Boost your Bookings and Build your Brand Now and For Years to Come

A talk by Sofie Couwenbergh
Copywriter & Content Strategist, LetMeWriteThatDownforYou.com

30 July 2020, 11:30 AM

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About this talk

Traditional ways of advertising are expensive and their effectiveness is hard to track. Influencer marketing offers a way to reach your target customers instantly in ways that generate both short and long-term trackable results. On top of that, it allows you to have marketing materials created for your own use by skilled experts. Unfortunately, this relatively new field is still a bit of a Wild West, and brands too often let themselves be persuaded by hollow numbers and false promises. This talk gives you a checklist for influencer marketing success and how to get more out of your collaborations.

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