Traditional ways of advertising are expensive and their effectiveness is hard to track. Influencer marketing offers a way to reach your target customers instantly in ways that generate both short and long-term trackable results. On top of that, it allows you to have marketing materials created for your own use by skilled experts. Unfortunately, this relatively new field is still a bit of a Wild West, and brands too often let themselves be persuaded by hollow numbers and false promises. This talk gives you a checklist for influencer marketing success and how to get more out of your collaborations.