Increasing direct reservations (when a guest books directly with you and not through a 3rd party) is probably the easiest and biggest improvement you can implement right now!
It's easy because some small changes you can make right now will make a huge difference, and it's important because doing it the right way can revert the balance of power you have with third-parties like OTA portals while increasing your bottom line.
The best part is that once you've established direct as your primary source of bookings, guests data, loyalty, and revenue generated are sustainable: they're here to stay and are yours to control.
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