Peter has owned and operated inbound tours and activities business in three countries and still operates one in Scotland and also an outbound high-end expedition business.
He has traveled and operated in over 130 countries during a career spanning military and corporate roles, as well as operating his own adventure tourism businesses.
Currently, he advises startups and established businesses in the tours and activities space in digital disruption and how to take advantage. He is a regular speaker global travel events and also guest presents on digital disruption and transformation to MBA courses and Executive leadership courses. Since the start of the COVID outbreak, he has hosted help and support calls with over 170 business owners from 52 different countries.