Olivia has over 15 years’ experience in the travel and hospitality sector in sustainability, strategy, communications, and consultancy. She joins Greenview from the World Travel & Tourism Council (WTTC) where she led the organization’s strategy, research, and sustainability initiatives for nearly ten years. She oversaw WTTC’s involvement in the development of the Hotel Carbon Measurement Initiative (HCMI) and led industry task forces on ESG reporting, climate action, illegal wildlife trade, and human trafficking. Olivia was also responsible for the program for WTTC’s annual Global Summit and regional events, the annual Tourism for Tomorrow awards program, and setting the organization’s strategy based on industry trends and insights. Prior to joining WTTC, Olivia was a consultant with The Tourism Company and developed sustainable tourism strategies for destinations around the UK and internationally as well as hotel and cruise feasibility studies and audience development plans for heritage sites. Olivia is based in London, UK. She has a Masters's degree in Tourism, Environment and Development studies from King’s College London and a Bachelors's degree in French and Spanish from the University of Edinburgh.