Joanna Roche is the Executive Director of GSN Planet, a non-profit trade association serving the spa, wellness, and hospitality communities in support of a sustainable future. With more than 25 years of global experience in executive management, marketing, and spa operations, Joanna is a passionate brand and wellness activist. She is confident in managing and inspiring teams, providing leadership, creating collaborative experiences, and driving revenue. Her mission is to inspire wellness and sustainability as both a personal and business practice. Joanna is also a certified vibrational sound therapist specializing in integrative healing experiences, has been trained in Mind Mapping and Emotional Intelligence (EQ). A frequent speaker, contributing writer, and host of a weekly radio program on Nantucket’s NPR affiliate, she highlights the people and practices making the world a better place.